05 / ONLINE ADVERTISING (PPC)

Online advertising takes many forms and relates among other diciplines, to ads on Search Engines (AdWords on Google) and Social Media ads on Facebook and Instagram.

Online advertising

Do you need to generate immediate sales and targeted leads? Our team of PPC specialists will work to achieve your goals!

We are skilled in:

  • Google AdWords
  • Google Shopping
  • Remarketing & Retargeting
  • Social Media Advertising
  • Display Advertising

 

SUCCESSFUL CAMPAIGN CONSTRUCTION

Executing a succesful PPC campaign that will deliver results requires a considerable amount of specific compentencies, data research- and analysis. We structure your campaign so that the target customers comes to you rather than you having to find them .

  • Effective Keyword targeting. We find the keywords that helps secure your advertisement thrive without having to burst the entire campaign budget. By analyzing competitors and other relevant industry factors, to ensure your business is reaching it’s full potential.
  • Landing Page Selection. Choosing your landing page is very important when creating a PPC campaign. When someone clicks on your ad we will ensure that they are sent to a landing page with a call to action that gives the best possibility to convert the visitor to a customer.
  • Copy Writing Excellence. One of the most central aspects of a successful PPC-campaign has to do with how the ads are written. We write ads that entice users to interact and just as important – encourages them to convert to paying customers.

 

ON-GOING CAMPAIGN OPTIMIZATION

Our philosophy is not ’build it and they will come’. We optimize your campaigns on-going to ensure that they reach their full potential, delivering valuable customers and a sound ROI.

  • Solid testing of ads. Our PPC-experts continuously survey the effectiveness of the ads to ensure they are reaching their max potential. We utilize A/B testing all through the process.
  • Reacting to on-line trends. Online user trends helps us determine if and how an ad needs change to become a successful one. We monitor these trends to see where the majority of on-line clicks are happening and how your ad can take advantage of any given trend.
  • Keyword performance monitoring. You want to make sure your budget is activated in the best possible manner. We create ROI-KPI’s and alter bids accordingly based on the best converting keywords.
  • PPC REPORTING

We make sure you don’t have to hope or guess in relation to your PPC-campaigns. Regardless of whether it concerns changes to the campaign, user trends, or new data we find from our testing and keep you informed all the way.

  • Search Spend Insight. Our team will provide insight into how your search budget is being spent so that you know exactly what you’re getting in return.
  • Conversion Data. Knowledge is power. By identifying the ads and keywords that drive conversions for your business, you are able to make more qualified strategy decisions.

 

POWERFUL SOCIAL MEDIA ADVERTISING STRATEGIES

Being able to distinguish the difference between social media and traditional advertising is key. We create strategies that build conversations with your customers so that when they are in the market, they think of you.

  • Forming the strategy. Our team first learns about the client’s needs and who their customer base is. Doing so will help identify the social networks most important to your business.
  • Content and promotion strategy. We create a plan for creating content and publishing across your accounts so we can hit the ground running. Engaging content will encourage your customers to make purchases and also share their experiences with their friends.
  • Building your influence. As your following increases, so does your social influence and authority. The more engaging content you create, the more influential you become.

Contact /

+45 5362 6602
info@b-cph.com

or /

Frequently Asked Question

How does PPC (pay-per-click) work?
PPC is to create ads that show on popular search engines – when consumers are searching for a product or service that you have to offer – as the word itself reveals, you only pay when your add is actively clicked by users – You then select to advertise under the keywords that describes your products or services the best. Furthermore, you decide how much you are willing to pay-per-click for every visitor that the search engines send to your website.
What is Paid Search Management?
Search Engines such as Google and Bing allow businesses to place ads within their search results to highly targeted, in-market audiences down to a keyword level. There are numerous activities that have to take place in order to develop an efficient and effective strategy/campaign. Keyword selection, ad creation, A/B testing, performance tracking, and on-going bid adjustments are all activities that go into the management of a campaign.
Should my business use PPC advertising?
Attracting new customers is important for any business and paid search advertising is an essential part of any well-rounded internet marketing campaign. If you require immediate traffic, leads and/or sales, PPC is the right place to start.
What PPC strategy do you use for your clients?
Our strategy often include testing several platforms, ads, keywords, and bids. Our primary focus is always to support your existing business strategy by generating leads and sales to ensure the highest possible ROI. The process requires comprehensive research and testing to ensure consistent in-sights and results.
Is PPC important to my website?
PPC (pay-per-click) offers on-line businesses a steady stream of predictable and highly qualified traffic. It is a vital add-on to a more comprehensive online marketing strategy, and is usually paired well with SEO (search-engine-optimization). The more attention your add’s obtain in the search results, the greater your chances are that a user will click and convert into a customer.
What are the differences between SEO and SEM?
SEO is a on-going process to secure better organic, unpaid positioning on keywords in search engine results. SEM (search engine marketing), also known as paid search, are advertising placements found in search results. SEO typically has a better ROI over the long term, but the SEO-process takes longer to show results. SEM offers a good ROI and the results are more immediate. Once your ads go live, you should experience an increase in traffic, leads, and sales. SEO and SEM should always be integrated in comprehensive marketing strategies.
Do I need a landing page to advertise?
In the majority of instances your website will be sufficient. If your website doesn’t have clear calls to action such as a prominent placement of phone numbers or contact forms, a landing page may need to be created. We like to identify if this is necessary on the front end, but at times will want to see conversion rate data come through before making a change.
How much does PPC cost?
Paid Search is unique in the sense that you as the client set the payment-per-click and only pay for realized clicks. We navigate within your advertising spend to deliver the most qualified traffic that will convert. In the case you are unsure of what an allocated PPC-budget should be, we will provide the data and guidance on a set price that will deliver the wanted results. As a rule of thumb, excluding management fees, regional campaigns should have a monthly ad-budget greater than 5000kr., and more than 10.000kr. for national campaigns. Those ad-budgets are allocated directly to the CPC-costs charged by the search engine companies. Our PPC-management fees, are calculated at a percentage of the total spend and with a minimum monthly retainer. Do not hesitate to contact us so we can realize your next PPC-campaign.
Which SEM platforms do you work with?
We manage search engine marketing campaigns on Google AdWords and Bing Ads. We typically recommend our clients to only advertise on these two platforms because the quality of search traffic is significantly less on lower tier search engines.
Do you manage Google Shopping campaigns?
Yes. Our Paid Search Specialists manage Google shopping campaigns on behalf of our exsisting clients so do not hesitate to contact us to talk about your next Google shopping campaign.
Do you manage Facebook and Instagram campaigns?
Yes. Each of our  PPC team members are also specialised in Social advertising. We especially use Social advertising as a tool for amplifing shorter but intense campaign bursts.
Do you manage Display campaigns?
Yes. Each of our paid search team members are also specialised in Display advertising. You can rely on our experience to create a winning strategy for your business.
Do you manage retargeting campaigns?
Yes. Retargeting campaigns can be highly successful at bringing prospective customers back to your website. Our experienced team is ready to help bring those prospective clients back to your website.
What tools and software do you use?
We use a mix of proprietary and third-party tools to manage efficient and profitable campaigns for our clients. We are always seeking out the best analytical and PPC management technology to keep our clients performing ahead of the competition.
How soon can I expect to see results?
Almost Immediately. PPC (pay-per-click) advertising can deliver traffic to your website from day one. Furthermore, as we on-going can gather data on the campaign deliverables, we have the opportunity to retarget the effort towards areas that are performing better to ensure the highest possible ROI.