DATA ANALYSIS & STRATEGY
Making data useful is turning the numbers into strategies and action points. That requires knowhow and a wide digital behavioral knowledge.
NEURO MARKETING & USER BEHAVIOR
Neuromarketing is an increasingly emerging marketing-area that combines behavioral- and neuroscience with commercial marketing.
SEARCH ENGINE OPTIMIZATION (SEO)
Search Engine Optimization or just SEO, is the discipline of improving your organic ranking on search engines such as Google.
Content experience refers to the entirety of content and the context in which it lives.
ONLINE ADVERTISING (PPC)
Online advertising takes many forms and relates among other diciplines, to ads on Search Engines (Google AdWords) and Social Media advertising.
‘Connected Experience Design (XD)’ creates value and relevance for users (and in turn, also for the sender) by designing meaningful brands, digital products and experiences. The XD approach allows organizations to remain relevant while simultaneously transforming the ability to produce and adapt to the market.
We also use XD as a strategic tool to understand customer needs, discover new opportunities, make the right decisions and drive the digital transformation process.
with our current reality increasingly being influenced by digital omni-channel consumer behavior, the digital strategies must respond to this fragmented user behavior. At the same time, the strategy must be holistically constructed to avoid becoming mere ‘user travel’ or perceived as incoherent as that can -all in all – undermine consumer confidence.
Depending on point of view, one could argue that digital ‘Connected Design Experiences’ holds perspectives to completely override traditional marketing methods.
-Because the digital users always-are-on and no longer necessarily have touch-points in the traditional places. In addition to this, on-line users pauses while traveling to return later and so forth. The users jump between the countless possibilities available on-line, they surf, they compare, they gather user reviews, they save for later – or they disappear due to many steps to Call To Aactions.
How can we as marketeers then know when to act? The truthful answer is that we can not really do that anymore. Instead, we follow the users in their dynamic, intuitive and continuous digital journey(s) and continuously stay agile and alert to customize online efforts.
All this means that omni-channel users nowadays are to be regarded as strategic “co-creators” in the digital process, so that the omni-channel user travel is developed based on the data the users themselves deliver in comparison with behavioral and tracking-based data analysis.
The real user and his/her true needs are revealed in the sum of all touch-points in the digital behavioral image – that is, an overall user behavior across all involved channels, screens, and devices.
When applying methods and systems that recognize the customer and his/her behavior, and connects these data to each other, they are developing authentic, relevant connected digital design experiences for their customers.
Our capabilities include customer journey design and optimisation, engagement, branding, implementation planning and change management, interior spaces and environments, launch planning and events and communications, responsive digital design & development.